September 8, 2018
Chinese male grooming personal care

Chinese Male Grooming and Personal Care Provides Ample Opportunities for Aussie Companies

In China, the male grooming and personal care products market is booming. In the era of ‘xiao xian rou’ (小鲜肉) which directly translates to ‘little fresh […]
December 10, 2017

Lean Guide to Entering and Marketing to the Chinese Consumer Market

What’s the secret to entering and marketing to the Chinese consumer market for the first time? It’s not an easy questions to answer. But you probably know […]
October 5, 2017

Guide to Using QR Codes to Attract Chinese Customers

It’s no secret that QR or Quick Response codes are ingrained in the daily lives of Chinese people. While QR code activity lies dormant in the […]
September 27, 2017

Three Reasons to China’s Cashless Society and Why Aussie Tourism Should Listen

Chinese tourists spend big. It is estimated they spent $9 billion last year in Australia alone. However, many Aussie retailers may be missing on on this […]
August 17, 2017

Blackmores / 澳佳寶

Blackmores is an Australian based natural healthcare and services company with history dating back to the 1930s. In 2010, Blackmores focused on the Chinese market for […]
August 17, 2017


Launched in 1995, eBay is one of the biggest success stories of the dot-com bubble. Its business model was one of its kind at the time. […]
August 17, 2017


The NBA is the most watched basketball leagues club in the world. In the early 80’s they set their sights for China, home to a population […]
July 10, 2017

Why Chinese Tourists Love Australia

With its natural beauty and laid back lifestyle, Australia has been and still is a top destination among holidaymakers. While New Zealand holds the number one […]
July 10, 2017

How to Have Your Business China Ready

Table of Contents1 Having a translated Chinese brand for recognition2 Retailers Missing Out on Boom3 Signs4 UnionPay5 Menus & Pamphlets6 QR (Quick Response) code7 Avoid Taboos […]
July 10, 2017

Digital Marketing to Chinese Consumers 101

A big part of succeeding in China is having your brand recognised online. With over 1.1 billion active mobile phone users, China is at the forefront […]