Many western companies make the mistake of thinking China as one monolithic market. It is not. China consists of many tiers of cities with vast differences in culture, education and income levels and they should be marketed to as such
In just a few decades, China went from the production capital of the world to the consuming capital of the world thanks to the fastest growing middle class the world's ever seen. As a result, it has given rise to what we now called tier cities. Tier one cities consists of Beijing, Shanghai, Guangzhou and Shenzhen. They present a mature and sophisticated market. Tier 2 cities include some 30 odd cities currently experiencing explosive income growth and an increasing desire to consume. Depending on your product and market, Lychee Creative is able to help you to target the population by city, region or even income level.
Branding and marketing strategies that works in the west do not automatically translate well in China.
Lychee Creative provides tailored made strategies including:
- Branding strategy
- Brand localisation and translation
- Brand design
- Promoting brand awareness and marketing
It is vital to have your branding and strategy localised in China to succeed. Contact us now!
OUR LATEST THOUGHTS
- December 10, 2017
- October 5, 2017
- August 17, 2017